media training

“Anyone who talks about you…or your business…is media!” I use that brief slogan above for my own business as both a warning, and a fact. The Internet has given the ability to publish to anyone who can get online. And if they’re talking about you, the same Internet hands them a digital steam shovel to […]

A recent post by Strategy Coach for Business & Life, Rick Houcek (www.SoarWithEagles.com), caught my attention because it is so true. He wrote: “It drives me nuts.  It’s when a leader dodges a direct question and answers another more preferred, yet un-asked, question.  Really gets my blood boiling.”   When I was a reporter and conducted […]

By Eric Seidel, CEOThe Media Trainers® Cyber space is bloated with articles, blogs, video and audio criticizing and condemning businesses and their leaders, helping to form negative impressions. Online examples are easy to find: The people at the top in general are the subject of a recent blog post entitled The Demonization of Corporate Executives. […]

The Internet presents businesses and organizations in crisis with many new challenges and lessons. Chief among them is that you cannot afford to be an absentee participant when it comes to crisis communications. That lesson comes through loud and clear in the TVA’s pre-Christmas coal sludge spill in eastern Tennessee. The extent of the flood […]

www.themediatrainers.com While residents of Harriman, TN, spent the Christmas holiday digging out from several feet of coal ash and sludge, TVA’s senior management was on holiday and apparently unavailable. Management’s absence once the media reached the scene and started feeding back startling pictures and in-depth stories left huge opportunities for dominant roles by environmental critics […]