• Executive Rewind: A Financial Crisis–Vignette #1
    Tuesday January 8, 2019

    How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

  • Executive Rewind: All Atwitter about Twitter
    Tuesday February 16, 2016

    Perception and speculation are the engines of Wall Street. The only acceptable direction, especially in the publicly-held world of stocks, is UP! Anything less and the investor knives come out. The idea of “critical mass” isn’t permitted. Creative market and revenue growth are rewarded. Usually. For instance, Twitter (TWTR). In a recent article in The Guardian, […]

  • Executive Rewind: It’s All About Audiences
    Friday February 5, 2016

    There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

  • Executive Rewind: CEO’s Need to Study this CEO
    Tuesday January 5, 2016

    When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

  • Executive Rewind: Get to the Point!
    Wednesday December 16, 2015

    The Internet. Social media. Blogs. Traditional media. So much noise. And, if you’re trying to break through the din, one rule is paramount. Get to the point. Immediately. Make it clear, make it concise and make it memorable. Here’s an example of a message designed to reassure you. General Martin Dempsey, Chairman of the Joint […]

  • Executive Rewind: Handling M&A Questions from the Media
    Sunday February 8, 2015

    When it comes to mergers and acquisitions, and media interviews, especially if you’re a public company, you certainly understand you need to be careful. There are several ways to handle those questions. However, let’s get one thing clear: “no comment!” is not recommended. Those two words say so much more than intended. There are much […]