Monsanto

Four years ago, the huge German chemical and agricultural company Bayer AG agreed to buy Monsanto, the giant US-based  chemical and agricultural company. The price tag: $66 billion. That was just the start of what it would cost Bayer AG after consummating this expensive marriage. Both companies came to the altar with controversies for a […]

The Internet. Social media. Blogs. Traditional media. So much noise. And, if you’re trying to break through the din, one rule is paramount. Get to the point. Immediately. Make it clear, make it concise and make it memorable. Here’s an example of a message designed to reassure you. General Martin Dempsey, Chairman of the Joint […]