Neil Cavuto

By Eric M. Seidel, CEO The Media Trainers®, LLC The media love conflict and controversy. That’s what makes for a good story. So, they often seed questions with a word or two designed to provoke a controversial response. I call these “Interview IEDs.” They’re designed to make you blow up. Figuratively speaking, of course. And […]

By Eric Seidel, CEOThe Media Trainers, LLCDon’t like the message? Punish the messenger. It may feel good, but the sense of relief is short-lived. In times of crisis, blame-shifting rarely pays off; yet, it keeps happening.Tammy Darvish owns four Toyota dealerships and one Lexus dealership. Obviously, she has a lot riding on how Toyota has […]

He almost looked at the camera. Almost. (Click on the video below.)But Joe Romm with the Center for American Progress never quite made the full optical commitment and as a result most, if not all, of what he was saying probably wasn’t heard. Because of his eyes. He was looking at something. Or someone. Perhaps […]

New revenue injections? By Eric Seidel, CEOThe Media Trainers®Luxury tax: A tax placed on products or services that are deemed to be unnecessary or non-essential. This type of tax is an indirect tax in that the tax increases the price of the good or service and is only incurred by those who purchase or use […]

Friday Follies By Eric Seidel, CEOThe Media Trainers® WARNING! These are not bloopers. They were said intentionally and aired live. If you’re easily offended, lack a sense of humor or just not in the mood, go no further. But, if you’d like to end your work week with a laugh and have something to come […]

Sponsoring Pay for Performance Act of 2009 By Eric M. Seidel, CEOThe Media Trainers® The media ask questions. That’s their job. Your job is to answer questions. On your terms, to be sure, from your perspective. But you better have answers that make sense and have substance, especially to the audiences you’re targeting. Good reporter-interviewers […]