NFL

New England Patriots coach Bill Belichick very likely will be recognized as one of the best ever in the National Football League. But when it comes to dealing with the media, well, that’s another story. No doubt his approach is by design, and he frankly really doesn’t care. He has made the non-answer an avocation. […]

While apologies have become a dime a dozen, and most are either insincere, or filled with qualifications and excuses, this one has some substance to it. Here’s the background: Last week, the National Football League’s commissioner suspended Baltimore Ravens star running back Ray Rice for the first two games of the coming season. The penalty […]

NFL Commissioner Roger Goodell Eric M. Seidel, CEO The Media Trainers, LLC No matter whether you believe or support the National Football League or its players’ union (NFLPA) in their latest contract tug-of-war, the NFL’s message management is interesting. The league is rolling in dough. It’s a $9 billion enterprise. Yet, the owners want money […]

    Credibility is earned by what’s said and who says it! By Eric Seidel, CEO The Media Trainers® AdAge is reporting imprisoned NFL quarterback Michael Vick’s people are talking to PETA about Vick becoming a spokesman on behalf of the organization. Of course, Vick is serving time for engaging in dog fighting. I suppose […]

Why do some executives find it so difficult to admit mistakes? Ego? Arrogance? Insecurity? Stubbornness? Probably some of each. In the world of business, experience has shown that a quick and honest demonstration of contrition can go a long way toward getting things back to normal and preserving image and reputation. Time is critical. Wait […]