• Executive Rewind: A Financial Crisis–Vignette #3
    Thursday January 10, 2019

    How do you explain to investors that your huge stock price declines added up to a $55 Billion hit on your books? Well, when your market value is in the hundreds of billions, you might say it’s all relative. However, the recent precipitous declines in Apple’s stock price, due to a disappointing projection for the […]

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  • Executive Rewind: A Financial Crisis–Vignette #2
    Wednesday January 9, 2019

    How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

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  • Executive Rewind: A Financial Crisis–Vignette #1
    Tuesday January 8, 2019

    How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

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  • Executive Rewind: It’s All About Audiences
    Friday February 5, 2016

    There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

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