• Tiger Woods
    Thursday December 3, 2009

    By Eric Seidel, CEOThe Media Trainers®John Edwards, David Letterman, Tiger Woods. Which one doesn’t belong? Yes, they all had extramarital affairs. But only Letterman broke the news himself and thereby took some control over the story. Edwards tried to play hide-and-seek so long, in the end he looked incredibly foolish. Somehow he thought he could […]

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  • United’s PR Goes Down in Flames
    Monday April 20, 2009

    By Eric Seidel, CEOThe Media Trainers® Just how sensitized are the members of your business that their actions can have dramatic, far-reaching ramifications? The world is too connected electronically, and just about anyone carries the technology that can put content on the global network. Unbelievably, some frontlines people still don’t seem to learn from the […]

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  • Hey Al: You Can Hide…But They’ll Find You!
    Friday March 27, 2009

    By Eric M. Seidel, CEO The Media Trainers® For several years now, The Media Trainers® slogan has been “Anyone who talks about you…or your business…is media.” Even before LinkedIn, FaceBook, Twitter, et al, came on the scene, it was easy to come to that conclusion. We all leave impressions with others, whether through the media […]

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  • A New Media Darling?
    Thursday March 26, 2009

    “You have run out of our money!” –Daniel Hannan, Member, European Parliament By Eric M. Seidel, CEOThe Media Trainers® There’s a new political star on the international horizon. He’s only 37. He’s a Conservative Party Englishman who is a Member of the European Parliament (MEP). He’s very polished, very smooth. And, they’re already talking about […]

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  • Spin
    Monday January 5, 2009

    https://themediatrainers.com/ Get “spin” out of your lexicon. It’s bad for your business health. In media training workshops I try to pre-empt the notion of spin even before it comes up, telling clients I’m not in the spin business and they shouldn’t be either. My job is to teach them the techniques of answering interview questions […]

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