Wal-Mart

Change is constant. Always has been. When it comes, it brings disruption. And, frequently with it, lots of voices prognosticating about the consequences. You have to recognize the speed and magnitude of today’s world of communications, and the various opinions your most important audiences are hearing, for your business to survive. Try putting yourself into this real-life […]

By Eric Seidel, CEO The Media Trainers® It’s the National Retail Federation vs. Wal-Mart. Despite the federation’s 2500 membership roster, this has the feel of David vs. Goliath. So, when you’re at an apparent disadvantage of that degree, what can you do? Get some help from the news media, of course. These two seemingly aligned […]