• The Case of the Contradicting Analogy
    Monday August 31, 2009

    By Eric Seidel, CEOThe Media Trainers® On the battlefront in the burger wars, Carl’s Jr. has fired a frontal attack on McDonalds. Big Mac meet Big Carl! Carl’s is heralding its newest weapon in a TV spot, saying it’s bigger (more meat) and a greater value, yet less expensive than the Big Mac: In a […]

  • Mouths that Roared
    Thursday August 27, 2009

    Friday Follies By Eric Seidel, CEOThe Media Trainers® WARNING! These are not bloopers. They were said intentionally and aired live. If you’re easily offended, lack a sense of humor or just not in the mood, go no further. But, if you’d like to end your work week with a laugh and have something to come […]

  • You’ve Got 30 Seconds!
    Wednesday August 26, 2009

    Click on this picture! By Eric Seidel, CEO The Media Trainers® Have you noticed how time-constrained live interviews have become on the cable news networks? Tight formats, “hard breaks” and very interruptive news anchors are making it more difficult than ever to clearly make a point. Typically, you get little if any warning just how […]

  • Strategy on Using News Media for Positioning
    Monday August 24, 2009

    By Eric Seidel, CEO The Media Trainers® When news media can give you a boost, as Fox Business Network did for Dunkin Donuts in the picture above, it’s always welcome. But, in their effort to understand, or interpret, your positioning, make sure you stay on your terms, especially if the news media might not say […]

  • When Your Words Come Back to Bite You
    Friday August 14, 2009

    Rep. Brad Sherman (Dem-CA) By Eric Seidel, CEOThe Media Trainers® Last November, you may recall, the CEOs of the Big Three carmakers were taken to the Congressional woodshed for flying down from Detroit, each on his own private executive jet. California Congressman Brad Sherman, taking advantage of some TV face time in committee hearings, set […]

  • When You’re Asked About Your Competition
    Tuesday August 11, 2009

    By Eric Seidel, CEOThe Media Trainers® When your name is both a subject and a verb, you just might find others trying to bring you down to size. So it goes for Google. The seemingly ubiquitous search engine does have competitors still trying to emerge from Google’s dust. Yahoo and Microsoft’s Bing want a much […]