• Executive Rewind: Creating Positive Impressions
    Tuesday December 30, 2014

    The headline on CNBC read: “Spirit Airlines CEO: We cancel fewer flights than others” This one bugs me. It’s just not the kind of headline I’d like to see for a client. It accentuates the negative. It has a child-like tone to it, sort of like saying “I’m not as bad as him!” Canceled flights […]

  • Executive Rewind: Get in Front of Bad News
    Monday December 29, 2014

    With the many challenges of the digital age we’re all learning about, seemingly on a daily basis, you can’t hide from bad news about you or your business. In fact, you owe it to yourself and your business to get in front of that news, and, if at all possible be the first to reveal […]

  • Executive Rewind: Your Messaging Consistency is Critical
    Monday December 15, 2014

    The Sony PR disaster has all the ingredients of being catastrophic economically to the company. You’re most likely familiar by now with the leaked emails of a couple of top Sony executives. If not, the embedded video here will get you updated. But that’s only the proverbial tip of the iceberg. As you watch and […]

  • Executive Rewind: Paint a Picture
    Wednesday December 10, 2014

    Numbers are difficult to follow in broadcast interviews. Without the advantage of print, when you can see/read the numbers, in broadcast, your mind immediately wants to create an image to help you comprehend what’s being said. The result, audiences often are left behind doing the numbers mentally, missing the main message. So, how do you […]