Author: Eric Seidel

Perception and speculation are the engines of Wall Street. The only acceptable direction, especially in the publicly-held world of stocks, is UP! Anything less and the investor knives come out. The idea of “critical mass” isn’t permitted. Creative market and revenue growth are rewarded. Usually. For instance, Twitter (TWTR). In a recent article in The Guardian, […]

There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

The Centers for Disease Control has cleared Chipotle. The CDC says the e-Coli crisis is over. Certainly, that’s good news after six months of mystery about what was causing people to get sick after eating in a number of Chipotle restaurants. Unfortunately, that mystery remains unsolved. Now the speculation over Chipotle’s fiscal well-being is underway. Consider this conversation […]

Bud Konheim is a character. In a good way; in an entertaining and engaging way. He’s the CEO of Nicole Miller, the women’s designer wear company. Konheim has lots of personality, an eclectic taste in clothes, and knows how to tell a good story and leave a strong message. In a CNBC interview, his message, […]

When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

The Internet. Social media. Blogs. Traditional media. So much noise. And, if you’re trying to break through the din, one rule is paramount. Get to the point. Immediately. Make it clear, make it concise and make it memorable. Here’s an example of a message designed to reassure you. General Martin Dempsey, Chairman of the Joint […]