Author: hmdigital

By Eric Seidel, CEOThe Media Trainers® Cyber space is bloated with articles, blogs, video and audio criticizing and condemning businesses and their leaders, helping to form negative impressions. Online examples are easy to find: The people at the top in general are the subject of a recent blog post entitled The Demonization of Corporate Executives. […]

Our 16th President Talks about Effective Communication By Eric Seidel, CEOThe Media Trainers® Honest Abe was a master; an expert communicator whose special skills undoubtedly went a long way toward helping get him elected president. He understood what it takes to connect with his intended audiences persuasively. We’ve obtained video of an exclusive interview with […]

Rick’s Cabaret CEO Eric Langan “Gentlemen’s Club” CEO Way Too SeriousBy Eric Seidel, CEO The Media Trainers®You’ve got to understand the interview environment ahead of time and adjust accordingly. CNBC’s Mark Haines (pictured at left) has a precocious personality and he enjoys using it. He often finds humor in things, perhaps where we might not […]

Priming the Deal Through Target Audiences By Eric Seidel, CEO The Media Trainers® A very important vote’s scheduled for this Tuesday (July 21st) at the NRG Energy stockholder meeting. Utility holding company Exelon has its own slate of directors up for election to the NRG board. Exelon has been on a months-long campaign to buy […]

By Eric Seidel, CEO The Media Trainers® It’s the National Retail Federation vs. Wal-Mart. Despite the federation’s 2500 membership roster, this has the feel of David vs. Goliath. So, when you’re at an apparent disadvantage of that degree, what can you do? Get some help from the news media, of course. These two seemingly aligned […]

By Eric Seidel, CEOThe Media Trainers® “There was concern that a lot of kids would change the complexion … and the atmosphere of the club.” –John Duesler, President, The Valley Club, suburban Philadelphia That statement was John Duesler’s second mistake. His first one was summarily ending the agreement his club had with Creative Steps and […]