Author: hmdigital

    By Eric M. Seidel, CEO The Media Trainers®, LLC   First, this disclaimer: I have no preference in the GOP presidential contest. I observe press conferences, interviews and debates through the prism of techniques. With that said, Herman Cain’s response to sex harassment charges has been a graduate-level course in what NOT to […]

By Eric M. Seidel, CEO The Media Trainers®, LLC Consider this: a reporter interviews you because they want information, or a quote (or sound bite). So, you are fullfilling something they need to do a story. What about what you need, or would like to get in return? Shouldn’t this be a two-sided arrangement? In […]

By Eric M. Seidel, CEO The Media Trainers®, LLC When it comes to dealing with the media, it’s all about impressions made on target audiences. Bad ones can be made very quickly and be long lasting. Good ones can be quick, too, and need to be repeated. One misstep can change good to bad right […]

By Eric M. Seidel, CEO The Media Trainers®, LLC The recent arrest of International Monetary Fund Managing Director Dominique Strauss-Kahn has led to reports that sexual harassment is part of the culture at the IMF. US Treasury Secretary Timothy Geithner worked at the IMF at one time. Politico.com reporter Mike Allen asked Geithner about reports […]

By Eric M. Seidel, CEO The Media Trainers®, LLC The media love conflict and controversy. That’s what makes for a good story. So, they often seed questions with a word or two designed to provoke a controversial response. I call these “Interview IEDs.” They’re designed to make you blow up. Figuratively speaking, of course. And […]

By Eric Seidel, CEO The Media Trainers®, LLC A reporter may be having a bad day, may not feel well, may not like you or your company, may have had an argument at home, or may be under the pressure of multiple stories and deadlines. These are things you cannot control. There are two things […]