• Executive Rewind: A Financial Crisis–Vignette #2
    Wednesday January 9, 2019

    How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

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  • Executive Rewind: A Financial Crisis–Vignette #1
    Tuesday January 8, 2019

    How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

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  • Executive Rewind: Defying the Retail Ice Age
    Sunday August 19, 2018

    This is an instructive example of  several important elements you need to consider before interacting with the media. First, be sure you know what story you need to convey. Next, what’s the angle, or news hook. Now, identify your target audiences ahead of time. That’s critical to developing your messaging. And finally, make sure your […]

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  • Executive Rewind: Innovation Opens New Opportunities
    Monday June 18, 2018

    The incredible speed of innovation and the wide variety of businesses it’s birthed also has increased exponentially the opportunities for getting your story to your most important audiences. And, sometimes, what you’ve created catches the media by surprise, as well. Overwatch is a computer game. That’s right, a game, just ONE game! Now, while that […]

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  • Executive Rewind: What’s Your Communications Plan for Business Disruption?
    Tuesday July 18, 2017

    Change is constant. Always has been. When it comes, it brings disruption. And, frequently with it, lots of voices prognosticating about the consequences. You have to recognize the speed and magnitude of today’s world of communications, and the various opinions your most important audiences are hearing, for your business to survive. Try putting yourself into this real-life […]

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  • Executive Rewind: An Entertaining Example of Marrying Your Marketing & PR Strategies
    Sunday June 11, 2017

    Today, the media and the public are aware of almost everything going on in your business.  So why not take advantage of it? For instance, your marketing media strategy and tactics just might have news value, getting you additional, and “free”, coverage in trade, business and even general media. Case in point: Sodastream, the Israeli company that makes carbonation machines for […]

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