• Executive Rewind: Does Your Team Know the Company’s Messages?
    Tuesday February 25, 2020

    Inconsistent company messaging through the media can create unnecessary problems for you. Messages for external audiences have got to be clearly communicated to your internal team, first. Otherwise, you open the door to confusion and spending time clearing it up. In late 2018, CVS closed on its purchase of AETNA for $69 billion “transform(ing) its […]

    Read More >>
  • Executive Rewind: The Houston Astros Tone Deaf Owner
    Friday February 14, 2020

    You probably heard by now that the American League’s Houston Astros have been outed for cheating. They were stealing the signs of opposition catchers in real time and signaling to Houston batters what the next pitch would be. This was going on in 2017 when the Astros beat the NY Yankees for the American League […]

    Read More >>
  • Executive Rewind: Trust in Business Up & It Comes with an Obligation
    Wednesday February 5, 2020

    Business is winning! Whether you own it, have a key role in running it, or you’re an employee, you now are a member of the most trusted institution. And this new leadership role includes more responsibility for business executives. Edelman, a highly respected private, family-run international public relations agency, performs an annual “Trust Barometer.” Business, […]

    Read More >>
  • Executive Rewind: When You’re Caught Up in a Another’s Crisis
    Thursday January 30, 2020

    When one business’s crisis impacts your business, you probably will be in the sights of the news media. Pre-preparation is advised. After two disastrous crashes of the Boeing 737 MAX 8, 387 of the new model airplanes making 8,600 weekly flights for 59 airlines were grounded worldwide. Those airlines were forced to cancel thousands of […]

    Read More >>
  • Executive Rewind: He Evaluates CEOs
    Monday January 20, 2020

    Experts come in many varieties. In a recent post, we highlighted an example of how using your expertise about an industry can help you build a great reputation and a competitive advantage by having good relationships with the media. There also are experts who have become readily available third parties and media favorites for commentary […]

    Read More >>
  • Executive Rewind: Position Yourself as an Expert
    Wednesday January 15, 2020

    The media always are looking for experts. Someone who can get above the weeds and make sense of things. Now that we’ve celebrated a New Year and an unofficial new decade (they actually start at the …1 year of a new decade), we take a look at business past, present and future. So, what has […]

    Read More >>