By Eric Seidel, CEOThe Media Trainers® On the battlefront in the burger wars, Carl’s Jr. has fired a frontal attack on McDonalds. Big Mac meet Big Carl! Carl’s is heralding its newest weapon in a TV spot, saying it’s bigger (more meat) and a greater value, yet less expensive than the Big Mac: In a […]

Friday Follies By Eric Seidel, CEOThe Media Trainers® WARNING! These are not bloopers. They were said intentionally and aired live. If you’re easily offended, lack a sense of humor or just not in the mood, go no further. But, if you’d like to end your work week with a laugh and have something to come […]

Click on this picture! By Eric Seidel, CEO The Media Trainers® Have you noticed how time-constrained live interviews have become on the cable news networks? Tight formats, “hard breaks” and very interruptive news anchors are making it more difficult than ever to clearly make a point. Typically, you get little if any warning just how […]

By Eric Seidel, CEO The Media Trainers® When news media can give you a boost, as Fox Business Network did for Dunkin Donuts in the picture above, it’s always welcome. But, in their effort to understand, or interpret, your positioning, make sure you stay on your terms, especially if the news media might not say […]

Rep. Brad Sherman (Dem-CA) By Eric Seidel, CEOThe Media Trainers® Last November, you may recall, the CEOs of the Big Three carmakers were taken to the Congressional woodshed for flying down from Detroit, each on his own private executive jet. California Congressman Brad Sherman, taking advantage of some TV face time in committee hearings, set […]

By Eric Seidel, CEOThe Media Trainers® When your name is both a subject and a verb, you just might find others trying to bring you down to size. So it goes for Google. The seemingly ubiquitous search engine does have competitors still trying to emerge from Google’s dust. Yahoo and Microsoft’s Bing want a much […]