Political correctness is inhibiting our sense of security in the fact we have the right of free speech. After reading the following, and viewing the videos, your thoughts are welcome. American society seems to have reached an age of hyper-sensitivity and the source appears to be exactly where open discussion of ideas is supposed to thrive: college campuses. Instead of being the laboratories of […]

A just released poll by Gorkana Group casts a murky perception of public relations professionals by the financial reporters with whom they interact. The study, detailed in the online Bull Dog Reporter’s “Daily Dog” suggests reporters have more trust and faith in their direct sources within companies than they do in the professional communicators who represent […]

While “down-and-dirty” news interviews require you to get right to the point, there are other opportunities to drive home news worthy messages to target audiences. Presentations typically give you more time, and, used effectively, you can leave intended lasting impressions. TED presentations offer a bounty of examples. Drew Dudley is a professional leadership consultant from Canada […]

It’s often the subtle things that win over your audiences. What you say is important, of course, but what you’re saying silently helps close the “sale.” Robert Manfred is the 10th and newest commissioner of Major League Baseball. His demeanor exudes likeability. He’s real and credible. He projects a definite sense of accessibility. (Watch his full interview with […]

It happened in Memphis. A drug dealer, trying to evade the cops, barges into a daycare center. Here’s the set up and the live interview on the Fox affiliate in Memphis. Listen closely to the director. She’s definitely got messages. Also, consider audiences who would be especially interested in what she has to say: The center […]

It’s a sound bite world. There’s so much information coming at us every minute of every day, it takes a strong “sound bite” to break through the din. Instead of resisting it, learn to master it. Here are a number of very brief (well, after all, they are sound bites) examples. As you watch and listen […]