• Executive Rewind: Getting the Story You Want
    Tuesday June 16, 2020

    Working with clients who are, with good reason, very invested in their products or services can be challenging. They know so much detail, they can be deep into the weeds and challenged to give the major message points when talking to the media. As a media trainer, it’s my job to help these clients see […]

  • Executive Rewind: Protecting Your Company’s Name & Reputation
    Monday April 27, 2020

    Over two consecutive evenings, Fox News’ Tucker Carlson spent significant time on the global consulting firm, McKinsey & Company on his prime-time TV show. Carlson claims: “China rose and America declined” to a great extent through the work of McKinsey. He listed the following facts and allegations: China makes many of our drugs, medical equipment […]

  • Executive Rewind: In a Crisis, Stick to Process
    Tuesday March 31, 2020

    When you’re experiencing a crisis, and the media want answers, there are some types of questions you need to recognize and avoid. “What if…?” Inevitably these questions, which might take different forms, tempt you to speculate. They will be asked repeatedly. They are the most common type. Stay on firm ground by keeping to the […]

  • Executive Rewind: Countering Conflicting Messages on the Coronavirus Crisis
    Monday March 9, 2020

    Bill Gates from his blog: “In the past week, COVID-19 has started to behave a lot like the once-in-a-century pathogen we’ve been worried about. I hope it’s not that bad, but we should assume that it will be until we know otherwise.” Elon Musk from Twitter: “The coronavirus panic is dumb” Two opposing opinions from […]