Eric Seidel

Customer and investor perceptions of your business could be subject to the opinion of third party “experts.”  These experts are a staple of the news media, and provide a seemingly bottomless source of talking heads. For example: Plant-derived foods are making a significant impact both on Wall Street and on restaurant and household menus. Who […]

Listen closely to this sound bite from Apple CEO Tim Cook. See if you come away with his key message. Dealing with the news media requires newsworthy responses employing a basic marketing tactic: message frequency. In short, avoid slogans (that’s marketing), but repeat your most important message that has news value, often (that’s marketing, too, […]

It’s often the subtle things that win over your audiences. What you say is important, of course, but what you’re saying silently helps close the “sale.” Robert Manfred is the 10th and newest commissioner of Major League Baseball. His demeanor exudes likeability. He’s real and credible. He projects a definite sense of accessibility. (Watch his full interview with […]

When it comes to mergers and acquisitions, and media interviews, especially if you’re a public company, you certainly understand you need to be careful. There are several ways to handle those questions. However, let’s get one thing clear: “no comment!” is not recommended. Those two words say so much more than intended. There are much […]

“Anyone who talks about you…or your business…is media!” I use that brief slogan above for my own business as both a warning, and a fact. The Internet has given the ability to publish to anyone who can get online. And if they’re talking about you, the same Internet hands them a digital steam shovel to […]

This is a savvy case of using traditional media to reach, and teach, a traditional audience about what’s happening with an important consumer class that just might be off their radar screens. Take note, especially if your success is dependent on the upcoming generation(s). Max Levchin is a serial entrepreneur in the finance industry. He […]