Eric Seidel

New England Patriots coach Bill Belichick very likely will be recognized as one of the best ever in the National Football League. But when it comes to dealing with the media, well, that’s another story. No doubt his approach is by design, and he frankly really doesn’t care. He has made the non-answer an avocation. […]

It’s inevitable, especially in business interviews, to get questions that pit you against your competitors. These are good opportunities to establish your competitive advantage. For instance, diet program Jenny Craig CEO Monty Sharma responded to a question about the troubles facing Weight Watchers. Rather than jumping on that bandwagon, Sharma drew the distinction between app-based […]

A recent post by Strategy Coach for Business & Life, Rick Houcek (www.SoarWithEagles.com), caught my attention because it is so true. He wrote: “It drives me nuts.  It’s when a leader dodges a direct question and answers another more preferred, yet un-asked, question.  Really gets my blood boiling.”   When I was a reporter and conducted […]

By Eric Seidel, CEOThe Media Trainers® Just how sensitized are the members of your business that their actions can have dramatic, far-reaching ramifications? The world is too connected electronically, and just about anyone carries the technology that can put content on the global network. Unbelievably, some frontlines people still don’t seem to learn from the […]

“You have run out of our money!” –Daniel Hannan, Member, European Parliament By Eric M. Seidel, CEOThe Media Trainers® There’s a new political star on the international horizon. He’s only 37. He’s a Conservative Party Englishman who is a Member of the European Parliament (MEP). He’s very polished, very smooth. And, they’re already talking about […]

www.themediatrainers.com While residents of Harriman, TN, spent the Christmas holiday digging out from several feet of coal ash and sludge, TVA’s senior management was on holiday and apparently unavailable. Management’s absence once the media reached the scene and started feeding back startling pictures and in-depth stories left huge opportunities for dominant roles by environmental critics […]