• Executive Rewind: The Roundup Crisis
    Sunday June 28, 2020

    Four years ago, the huge German chemical and agricultural company Bayer AG agreed to buy Monsanto, the giant US-based  chemical and agricultural company. The price tag: $66 billion. That was just the start of what it would cost Bayer AG after consummating this expensive marriage. Both companies came to the altar with controversies for a […]

  • Executive Rewind: Who’s Talking About Your Business?
    Wednesday June 19, 2019

    Customer and investor perceptions of your business could be subject to the opinion of third party “experts.”  These experts are a staple of the news media, and provide a seemingly bottomless source of talking heads. For example: Plant-derived foods are making a significant impact both on Wall Street and on restaurant and household menus. Who […]

  • Executive Rewind: How to Answer “No”!
    Wednesday June 5, 2019

    Socialist presidential candidate Bernie Sanders attends Walmart’s annual investor meeting and tells management their board should have an employee on it. Walmart CEO Doug McMillon is confronted with a question about that demand on the Fox Business Network. His response: “no” without ever saying “no”: “Our associates definitely have voices!” That immediate response, his very […]

  • Executive Rewind: How Boeing Contributed to its Own Crisis
    Thursday March 14, 2019

    Every airline will tell you passenger safety is their highest priority. It’s a boilerplate talking point. But actions speak much louder than words in this case. Especially since safety is more than just the issue of taking off, flying, and landing without incident. It’s a state of mind, too. Passengers need and want to feel […]

  • Executive Rewind: Your Message Consistency is Crucial
    Wednesday January 16, 2019

    When you have good news, you want to get it out far and wide, and quickly. So, General Motors recently held an “Investor Day” at the New York Stock Exchange, where CEO Mary Barra set up camp to report GM’s optimistic predictions: upgrading the company’s original forecast for 2018, and an even rosier picture for […]

  • Executive Rewind: Defying the Retail Ice Age
    Sunday August 19, 2018

    This is an instructive example of  several important elements you need to consider before interacting with the media. First, be sure you know what story you need to convey. Next, what’s the angle, or news hook. Now, identify your target audiences ahead of time. That’s critical to developing your messaging. And finally, make sure your […]