media training

Aaron Levie is CEO of Box Inc. What is Box Inc? Same question occurred to me, and was his interviewer’s first question. He was prepared for that: A clear, concise and understandable “elevator speech” in under 30 seconds. Levie has that nailed down for all occasions. Levie appears very comfortable being interviewed, despite the fact […]

Customer and investor perceptions of your business could be subject to the opinion of third party “experts.”  These experts are a staple of the news media, and provide a seemingly bottomless source of talking heads. For example: Plant-derived foods are making a significant impact both on Wall Street and on restaurant and household menus. Who […]

So, you submit to a news interview, get in most of your important messages, and you’re anxious to see the reporter’s resulting story. Time for perspective and a dose of realism. Let’s go to the videotape. In a recent post, we took you through three business network interviews of GM CEO Mary Barra on the […]

When you have good news, you want to get it out far and wide, and quickly. So, General Motors recently held an “Investor Day” at the New York Stock Exchange, where CEO Mary Barra set up camp to report GM’s optimistic predictions: upgrading the company’s original forecast for 2018, and an even rosier picture for […]

How do you explain to investors that your huge stock price declines added up to a $55 Billion hit on your books? Well, when your market value is in the hundreds of billions, you might say it’s all relative. However, the recent precipitous declines in Apple’s stock price, due to a disappointing projection for the […]

How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]