• Executive Rewind: It’s All About Audiences
    Friday February 5, 2016

    There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

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  • Executive Rewind: Dealing with the Post-Crisis Crisis
    Tuesday February 2, 2016

    The Centers for Disease Control has cleared Chipotle. The CDC says the e-Coli crisis is over. Certainly, that’s good news after six months of mystery about what was causing people to get sick after eating in a number of Chipotle restaurants. Unfortunately, that mystery remains unsolved. Now the speculation over Chipotle’s fiscal well-being is underway. Consider this conversation […]

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  • Executive Rewind: Personality Counts with the Media!
    Wednesday January 13, 2016

    Bud Konheim is a character. In a good way; in an entertaining and engaging way. He’s the CEO of Nicole Miller, the women’s designer wear company. Konheim has lots of personality, an eclectic taste in clothes, and knows how to tell a good story and leave a strong message. In a CNBC interview, his message, […]

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  • Executive Rewind: CEO’s Need to Study this CEO
    Tuesday January 5, 2016

    When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

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  • Executive Rewind: Get to the Point!
    Wednesday December 16, 2015

    The Internet. Social media. Blogs. Traditional media. So much noise. And, if you’re trying to break through the din, one rule is paramount. Get to the point. Immediately. Make it clear, make it concise and make it memorable. Here’s an example of a message designed to reassure you. General Martin Dempsey, Chairman of the Joint […]

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  • Executive Rewind: Time to Resist Irrational Political Correctness
    Thursday June 18, 2015

    Political correctness is inhibiting our sense of security in the fact we have the right of free speech. After reading the following, and viewing the videos, your thoughts are welcome. American society seems to have reached an age of hyper-sensitivity and the source appears to be exactly where open discussion of ideas is supposed to thrive: college campuses. Instead of being the laboratories of […]

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