Author: Eric Seidel

You probably heard by now that the American League’s Houston Astros have been outed for cheating. They were stealing the signs of opposition catchers in real time and signaling to Houston batters what the next pitch would be. This was going on in 2017 when the Astros beat the NY Yankees for the American League […]

Business is winning! Whether you own it, have a key role in running it, or you’re an employee, you now are a member of the most trusted institution. And this new leadership role includes more responsibility for business executives. Edelman, a highly respected private, family-run international public relations agency, performs an annual “Trust Barometer.” Business, […]

When one business’s crisis impacts your business, you probably will be in the sights of the news media. Pre-preparation is advised. After two disastrous crashes of the Boeing 737 MAX 8, 387 of the new model airplanes making 8,600 weekly flights for 59 airlines were grounded worldwide. Those airlines were forced to cancel thousands of […]

Experts come in many varieties. In a recent post, we highlighted an example of how using your expertise about an industry can help you build a great reputation and a competitive advantage by having good relationships with the media. There also are experts who have become readily available third parties and media favorites for commentary […]

The media always are looking for experts. Someone who can get above the weeds and make sense of things. Now that we’ve celebrated a New Year and an unofficial new decade (they actually start at the …1 year of a new decade), we take a look at business past, present and future. So, what has […]

More than 90 per cent of what you communicate is non-verbal. If your body language disagrees with what you’re saying, your words are fairly worthless. Social psychologist Amy Cuddy is an expert on body language: Texas Instruments CEO Richard Templeton is an electrical engineer by training. Doing TV interviews probably doesn’t come naturally to him. […]