media training

How do you explain to investors that a tumultuous decline in your stock price added up to a $55 Billion loss in value? Well, when your market value still is well into the hundreds of billions, you might say it’s all relative. However, the recent precipitous losses suffered by Apple investors, due to a disappointing […]

Perception and speculation are the engines of Wall Street. The only acceptable direction, especially in the publicly-held world of stocks, is UP! Anything less and the investor knives come out. The idea of “critical mass” isn’t permitted. Creative market and revenue growth are rewarded. Usually. For instance, Twitter (TWTR). In a recent article in The Guardian, […]

There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

When it comes to interacting with the media, Ken Frazier is among the best. This Merck CEO projects so many positive attributes. He’s accessible, positive, credible, and he answers questions responsively, yet on his terms. And, most importantly, he’s extremely well prepared. Frazier recently was interviewed by Maria Bartiromo on the Fox Business Network. Using the videos […]

The Internet. Social media. Blogs. Traditional media. So much noise. And, if you’re trying to break through the din, one rule is paramount. Get to the point. Immediately. Make it clear, make it concise and make it memorable. Here’s an example of a message designed to reassure you. General Martin Dempsey, Chairman of the Joint […]

When it comes to mergers and acquisitions, and media interviews, especially if you’re a public company, you certainly understand you need to be careful. There are several ways to handle those questions. However, let’s get one thing clear: “no comment!” is not recommended. Those two words say so much more than intended. There are much […]