The Media Trainers

New England Patriots coach Bill Belichick very likely will be recognized as one of the best ever in the National Football League. But when it comes to dealing with the media, well, that’s another story. No doubt his approach is by design, and he frankly really doesn’t care. He has made the non-answer an avocation. […]

It’s inevitable, especially in business interviews, to get questions that pit you against your competitors. These are good opportunities to establish your competitive advantage. For instance, diet program Jenny Craig CEO Monty Sharma responded to a question about the troubles facing Weight Watchers. Rather than jumping on that bandwagon, Sharma drew the distinction between app-based […]

A recent post by Strategy Coach for Business & Life, Rick Houcek (www.SoarWithEagles.com), caught my attention because it is so true. He wrote: “It drives me nuts.  It’s when a leader dodges a direct question and answers another more preferred, yet un-asked, question.  Really gets my blood boiling.”   When I was a reporter and conducted […]

By Eric M. Seidel, CEO The Media Trainers®, LLC  Media training you receive should be comprehensive, customized and teach you strong techniques. Perhaps ironically, many reporters appreciate someone who is prepared. It helps them do their jobs easier and quicker. I base my training on the following rules. They’ve been well received and, gratefully, most of my clients […]

By Eric M. Seidel, CEO The Media Trainers®, LLC Consider this: a reporter interviews you because they want information, or a quote (or sound bite). So, you are fullfilling something they need to do a story. What about what you need, or would like to get in return? Shouldn’t this be a two-sided arrangement? In […]

By Eric Seidel, CEO The Media Trainers® The intimate and outrageous behavior that has led to Tiger Woods’ personal crisis is akin to a catastrophic air disaster and required a similar swift and comprehensive response similar to any airline suffering an accident. The fact that he waited so long has been a serious setback to […]