CNBC

Change is constant. Always has been. When it comes, it brings disruption. And, frequently with it, lots of voices prognosticating about the consequences. You have to recognize the speed and magnitude of today’s world of communications, and the various opinions your most important audiences are hearing, for your business to survive. Try putting yourself into this real-life […]

Today, the media and the public are aware of almost everything going on in your business.  So why not take advantage of it? For instance, your marketing media strategy and tactics just might have news value, getting you additional, and “free”, coverage in trade, business and even general media. Case in point: Sodastream, the Israeli company that makes carbonation machines for […]

Social issues, politics, economic policy, competition…just a sampling of interview topics that’s fair game for the media. As a business leader, how do you prepare? What’s your process for developing focused, responsive, positive and persuasive messaging without being sucked into a counter-productive exchange? Here’s a range of examples for you to consider: The Obama Administration has decreed transgenders’ […]

There are so many ways to reach target audiences today. The cyber world has shattered the old templates. Macro has become micro. And micro has splintered to even narrower paths to audiences. But note that the basic rules hold true. First, you’ve got to know who you are talking to and who you want to talk to. They […]

Bud Konheim is a character. In a good way; in an entertaining and engaging way. He’s the CEO of Nicole Miller, the women’s designer wear company. Konheim has lots of personality, an eclectic taste in clothes, and knows how to tell a good story and leave a strong message. In a CNBC interview, his message, […]

It’s a sound bite world. There’s so much information coming at us every minute of every day, it takes a strong “sound bite” to break through the din. Instead of resisting it, learn to master it. Here are a number of very brief (well, after all, they are sound bites) examples. As you watch and listen […]