The incredible speed of innovation and the wide variety of businesses it’s birthed also has increased exponentially the opportunities for getting your story to your most important audiences.
And, sometimes, what you’ve created catches the media by surprise, as well.
Overwatch is a computer game. That’s right, a game, just ONE game! Now, while that industry category may seem mundane, you need to understand just how impactful this game is. This one game is a league of its own, with a commissioner!
Upon studying up on Overwatch, Fox Business anchor Stuart Varney clearly was incredulous by some of the statistical facts:
Adding to his amazement, the additional stats Overwatch commissioner Nate Nanzer related to Varney, and the far-reaching global audience and players it attracts:
Keep in mind, 20,000 fans bought up all the seats in a Brooklyn arena to watch international competition.
Stories like this are compelling and the type media are looking for…especially media narrowly targeted to the audiences you want and need to reach.
It’s encouraging just how much time Nanzer had to tell his story, especially on a medium where seconds matter. When you have a good story to tell, and have prepared succinct messaging, you can achieve anticipated goals.
It’s all about getting professional guidance in preparation and rehearsing!
Here’s the full interview:
Here are more details on Overwatch as well as its publicly traded corporate parent:
According to Wikipedia, “The Overwatch League aims to follow the model of traditional North American professional sports, using a set of permanent teams and regular season play, rather than the use of promotion and relegation used commonly in other eSports leagues. Each team franchise is backed by an owner, and players that are signed onto the team are assured a minimum annual salary, benefits, and a portion of winnings and revenue-sharing based on how that team performs in the season.
Here are more details on Overwatch as well as its publicly traded corporate parent:
According to Wikipedia, “The Overwatch League aims to follow the model of traditional North American professional sports, using a set of permanent teams and regular season play, rather than the use of promotion and relegation used commonly in other eSports leagues. Each team franchise is backed by an owner, and players that are signed onto the team are assured a minimum annual salary, benefits, and a portion of winnings and revenue-sharing based on how that team performs in the season.
Here’s a link for more: https://en.wikipedia.org/wiki/Overwatch_League
Overwatch has been developed under the banner of Activation Blizzard (ATVI): https://quotes.wsj.com/ATVI?mod=chiclets