When you have good news, you want to get it out far and wide, and quickly.
So, General Motors recently held an “Investor Day” at the New York Stock Exchange, where CEO Mary Barra set up camp to report GM’s optimistic predictions: upgrading the company’s original forecast for 2018, and an even rosier picture for this year.
She says 2019 will easily beat analyst projections, both in earnings per share, and cash flow.
The business channels, of course, have permanent outposts at the Exchange, and they predictably flocked to Barra to get her on camera, live.
Just how consistent was Ms. Barra’s messaging? Here’s how she handled her main points on Bloomberg, CNBC and Fox Business Network.
First, her optimistic forecast.
On Bloomberg:
On CNBC:
On FBN:
What we consistently heard in her statements: Well positioned in key markets; exceptional variety of products; low 17 million units in the US; uniquely positioned.
Then, there’s GM’s future in China.
On Bloomberg:
On CNBC:
On FBN:
What we consistently heard: Positive news from trade talks; 20 new and/or improved products; trade talks constructive; durable goods stimulus; take long view on China; could go to 30 million units in China; tremendous growth potential there.
Finally, GM’s plans for its Electric Vehicles.
On Bloomberg:
On FBN:
Barra responded here came to two different aspects of GM’s EVs, but both responses were positive on GM’s outlook and ability to compete in the Electric Vehicle market: We believe in the customer; regulations in China will help EV business; must build EVs with good range; Cadillac leading the way in our EV technology.
While it’s difficult to get every message point into each interview, Barra’s intended overriding impression for her target audiences (analysts, investors, customers) is consistent on all three business networks: lots of optimism for this new year based on a number of positive developments.
By the way, CNBC covered the EV issue differently, which we’ll cover in an upcoming Executive Rewind showing you what you need to anticipate on how a story very likely could be reported.
Always keep in mind that in today’s world of instant global communication,
“Anyone who talks about you…or your business…is media!”
The Media Trainers®, LLC
770-971-6619
eseidel@TheMediaTrainers.com